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The Basics: What is Digital Marketing?

Digital marketing is conducted purely online. It is the art of utilizing all the tools on the internet to create awareness of a company’s products and services through different strategies.

Content Marketing
Digital Marketing

In this article, we are going to explore some of the avenues available.

Social Media Marketing

This utilizes the different social media platforms to spread the word of your brand through posts on sites like Facebook, Instagram, and Twitter, to name the most popular, depending on your target audience. Here, you can create posts that can drive more traffic to your online store through targeted ads or a social following.

Search Engine Optimization (SEO)

Search engine optimization (SEO) entails optimizing digital content (such as articles, product reviews, blogs, etc.) with the aim of improving ranking on the search engines. SEO is used to maximize the number of visitors to a certain page. How is that possible? The answer lies in the keywords. You can create content that contains words that are searched a lot on the web and also build links. Companies like can help you out if you don’t have the time to focus on this yourself and take the stress out of it for you.

Content Marketing

Content marketing is a process of creating, promoting, and distributing certain online material with a view of converting readers to customers. There are different ways to achieve this. The most common is email marketing.

Content Marketing
Content Marketing

It starts by creating content that drives people into subscribing using their emails. After collecting the emails, it is your effort to promote your product by sending catchy emails to them.

Influencer Marketing

An influencer is someone who is well known and has over a million followers; these people include politicians, footballers, socialites, artists, etc. Companies use such people to market products on their behalf. The best example of companies that use such a strategy is Isuzu, Nike, Adidas, etc. Influencer marketing is known to convert a lot of sales.

Affiliate marketing

Affiliate marketing is the process where people earn money online by referring others to the place to get goods and services. In other words, it involves companies paying commissions to other sites and individuals who bring visitors and customers to their sites. People doing affiliate marketing get a commission. Different companies accept affiliate marketing. The best example is Amazon.

Paid Advertising

This involves advertisers paying a certain amount for their adverts (ads) to be shown on search engines. Other platforms such as YouTube, Facebook, Twitter, and Instagram also offer paid advertising. Such adverts are known as pay-per-click (PPC). It means that advertisers will pay some amount every time a visitor clicks one of their ads. There are other ways to charge advertisers, depending on their advertising motive.

One example is Cost per Mille. It is also known as cost per thousand impressions (CPM). It means after every 1000 viewers of your ad, you have to pay any amount. Cost Per View applies to videos. Every time a visitor views your video, you have to pay some amount. The last one is Cost-per-actions which means you have to pay for each visitor that buys through the ad.

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